Performance Marketing & SoMe Specialist

Are you hands-on in Meta Ads Manager and motivated by identifying how to communicate to new markets? This is a fantastic career opportunity to join an international high-growth company and play a key role in shaping the European expansion journey.

If you’re hands-on in Meta Ads Manager, enjoy structured testing, and can turn results into clear recommendations - or have the foundations to grow into it fast - we’d love to meet you!

GreyBird Pilot Academy is growing internationally, and we’re looking for a Performance Marketing & Social Media Specialist to run paid social tests according to our growth journey across Europe. Your core mission will be to launch and optimize structured experiments in different markets to identify where we see the strongest demand and best potential for opening a new base. Alongside paid, you’ll help run our organic social presence — especially on Instagram and TikTok.

Approximate split: 70–80% paid market testing / 20–30% organic social media.

Your Role & Responsibilities

Performance Marketing (Market Testing & Launch Experiments): 70–80%

You will run our market testing loop end-to-end (execution + learning), primarily in Meta.

• Launch and manage paid campaigns in new European markets (Meta Ads as the primary channel)
• Build simple test structures: hypotheses, budgets, budget forecasts, timelines, KPIs, and what we need to learn per market
• Develop and iterate campaign concepts, hooks, messaging, and creatives across funnel stages
• Produce and optimize short-form video ads and creative variations based on performance insights
• Run structured testing (creative, audiences, formats, landing page angles) and continuously improve results
• Track performance and learnings in Excel / Google Sheets (e.g., CPL/CAC, conversion rates, lead quality signals, cost curves)
• Support landing page setup/iterations in Webflow / WordPress to improve conversion and local relevance
• Turn results into recommendations: which markets to double down on, what to test next, and what a “successful” market looks like

Organic Social Media (Content & Community): 20–30%

You’ll help keep GreyBird active, relevant, and authentic on social — and make sure paid and organic strengthen each other.

• Run GreyBird’s organic presence across Instagram, TikTok, Facebook, and LinkedIn (focus on Instagram & TikTok)
• Plan and publish content aligned with our social media strategy and brand tone
• Create and edit short-form content using tools like CapCut, Canva, Instagram Edits (or similar)
• Spot trends and formats and translate them into content that fits a modern pilot academy
• Support community management (comments/DMs)
• Use learnings from paid (best hooks/angles) to inform organic content, and vice versa

Nice-to-have experience

If you have experience with these areas it is a huge plus, but not required:

• Google Ads, TikTok Ads, Snapchat Ads
• Basic conversion tracking setup/debugging (Pixel/events)
• Experience with localized messaging or multi-market testing
• Experience with AI

Who you are

• You have ~1 year of experience with performance marketing and/or social media (agency or in-house)
• You’re comfortable running campaigns independently day-to-day and escalating when needed
• You like structured testing and can explain results in a simple, actionable way
• You combine creative instincts with analytical thinking
• You enjoy moving fast: building variations, learning, and iterating weekly
• You’re comfortable communicating in English (many colleagues are international)
• A genuine interest in aviation is a plus

What we offer

• High autonomy and trust, with room to shape both strategy and execution
• A strong, ambitious, and supportive sales and marketing team
• An informal culture with open dialogue across the organization
• Ongoing sparring with the Head of Marketing and CCO, where your insights are actively used
• The opportunity to work internationally and build both performance and community across multiple European markets
• Flexible working conditions and room for personal and professional development

Salary & Pension

For the sake of transparency and to respect everyone’s time, we have outlined the compensation package for this position below:

• Monthly salary: DKK 30,000
• Pension scheme: 8% paid by GreyBird and 4% contributed by the employee
• Health insurance coverage: Included as part of the employment package

About GreyBird Pilot Academy

GreyBird Pilot Academy is one of Europe’s most ambitious pilot academies. With headquarters at Aarhus Airport and bases in Copenhagen, Gothenburg, Stockholm, and Córdoba, we educate future commercial pilots in an international environment. As part of our growth strategy, we launched a new city base in central Helsinki in January 2026, and have further market expansion plans for 2026 and onwards. Both our paid media efforts in new markets and our social media presence are critical to this expansion. In this role, you will be central to ensuring that future pilot talent discovers GreyBird, engages with us, and becomes part of our community across Europe.

Ready for takeoff?

In order to apply for this role, please submit your application (maximum one A4 page) and CV (as pdf).

Interviews are conducted on an ongoing basis, and the position will be filled once the right candidate is identified.

If you have questions, please contact Head of Marketing, Rikke Vibe Vinther Sørensen, at rvs@greybird.dk

Location: Aarhus Airport - Direct bus / free parkering