P&C Business Partner DACH

DO YOU WANT TO HELP US ON OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?

LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.

As we continue to scale in the DACH region, we are now looking for a commercially minded and hands-on People & Culture Business Partner DACH, based at our HQ in Hvdiovre.

This role is critical in ensuring that our people strategy actively supports business performance across 16 stores in Germany, 2 in Austria, and our growing B2B organisation.

YOUR MISSION

You will drive the People & Culture agenda in DACH with a clear commercial mindset: ensuring we have the right people, in the right roles, with the right capabilities to deliver strong retail results and sustainable growth.

You will be a trusted sparring partner to Retail Managers and B2B leaders — translating business needs into concrete people actions.

This is not a purely administrative HR role. It is a business-facing role with direct impact on performance, engagement and expansion.

You will be part of the global P&C team and report to the Head of People & Culture at our HQ in Denmark. In this role, you will also manage one FTE (HR Admin Coordinator). You will work closely with local leadership to translate global strategies into effective local execution.

YOUR KEY RESPONSIBILITIES

Retail Business Partnering

• Partner closely with Retail Managers to strengthen store performance through people initiatives
• Support workforce planning aligned with sales targets and seasonal peaks
• Drive recruitment for store managers and retail staff with a strong focus on quality and speed
• Ensure strong onboarding that enables new hires to perform fast
• Support performance management processes and development conversations
• Actively support employee relations cases and complex people matters

Commercial & Strategic Impact

• Translate business KPIs into people initiatives that drive productivity and engagement
• Support leadership capability development across the region
• Drive engagement survey follow-up actions with measurable outcomes
• Identify training needs that directly impact customer experience and sales

Compliance & Operational Excellence

• Ensure compliance with German labour law and Austrian labour law
• Maintain and develop contracts, policies and local documentation
• Collaborate with payroll and external partners to ensure accurate and efficient processes
• Support structured HR processes across a multi-site retail setup

WHO YOU ARE

• You have solid experience as an HR Business Partner, ideally within retail or multi-site environments
• You understand the link between people initiatives and commercial performance
• You are confident advising managers and challenging when needed
• You have strong knowledge of German labour law and Austrian labour law
• You are structured, solution-oriented and pragmatic
• You thrive in a dynamic growth environment where not everything is fully built yet
• You are fluent in German and English

Most importantly: You enjoy being close to the business. You are comfortable visiting stores, supporting managers on the ground and working both strategically and operationally.

WHAT WE OFFER

• A key role in a premium brand with strong growth ambitions in DACH
• Responsibility for one employee, including coaching, development and day-to-day leadership
• A leadership role with real influence on people, performance and culture
• Real impact on retail performance and organisational development
• High degree of responsibility and autonomy
• A culture built on honesty, innovation and passion
• Competitive salary based on qualifications
• The opportunity to help shape our new Hamburg office and regional setup

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results.

FOR QUESTIONS

For any questions, please reach out to:

Maja Lindahl

Head of People & Culture

✉️ Maja.Lindahl@lakridsbybulow.com