Key Account Manager - Germany Market

About this role

Stock Group is a Danish FMCG distributor with a growing portfolio of celebrity chef brands across Northern Europe. We are expanding into Germany and are looking for a Key Account Manager to build and own our commercial presence in the market.

Our flagship brand in Germany is a product line developed, owned and distributed by Stock Group — built around one of Germany's most recognised celebrity chef profiles. The brand has strong TV heritage, wide consumer recognition, and a product range that speaks directly to the everyday home cook. Full brand details are shared with candidates during the interview process.

You will be based at our headquarters in Vejle, Denmark, with regular travel to Germany. We are open to candidates based in Germany if the profile is right, but our strong preference is for someone based in Vejle with experience managing international markets from Denmark.

Reporting directly to the Head of Sales, you will work closely with a tight-knit KAM team that has built this model from the ground up.

What you will be doing

• Building and managing key account relationships with retail chains, grocery buyers, and trade partners in Germany
• Driving sell-in of our brand portfolio — presenting ranges, negotiating listings, and following up on performance
• Planning and executing in-store activations, promotions, and trade marketing initiatives
• Tracking market dynamics, competitor activity, and customer needs — feeding insights back to the team in Vejle
• Travelling regularly to Germany to meet buyers, visit stores, and attend relevant trade events
• Working closely with colleagues across sales, marketing, and supply chain in Denmark

The brands you will work with

In Germany, you will be selling a Stock Group brand built around a leading celebrity chef — one of the strongest commercial chef profiles in the German-speaking market. The product range covers cookware, knives, and kitchen essentials with proven consumer appeal. Further details are shared confidentially during the hiring process.

Our chef brands are built on strong TV personalities, high consumer recognition, and product ranges covering hybrid cookware, knives, airfryers, kitchen appliances and accessories. Your job is to get them listed, activated, and selling.

Who we are looking for

We are looking for a commercially driven KAM with genuine FMCG experience — someone who knows how to open doors, build relationships with buyers, and drive sell-through on the shelf.

• FMCG/retail experience. You have worked in sales, KAM, or trade marketing — ideally with exposure to grocery, electronics retail, or housewares.
• Strong communicator. You are confident presenting to buyers, negotiating terms, and building rapport at all levels of a retail organisation.
• Self-starter. You take ownership of your market without needing daily supervision — but you know when to bring the team in.
• Language skills. Fluent English required. Germany language skills are a significant advantage.
• Comfortable with travel. The role involves regular visits to Germany to meet buyers, visit stores, and attend relevant trade events.

A brand with proven demand — before you walk in the door

Behind every brand in our portfolio sits Stock Group's full commercial engine — product development, logistics, content production, and dedicated direct-to-consumer ecom shops running in each chef's name across our active markets.

While our German ecom presence is in preparation, we enter the market fully ready: a complete product range, professional content and marketing assets, and documented consumer and sales data from our established markets that removes the guesswork from day one.

You will not be pioneering in the dark. You will be bringing a model that already works — into one of Europe's largest retail markets.

What we offer

• A strong and growing portfolio of celebrity chef brands with genuine consumer pull
• A Denmark-based role — work from our Vejle HQ with a team that has three years of market experience to draw on
• Full support from marketing, supply chain, and finance — you sell, we back you up
• Real ownership of your market from day one
• Competitive salary, travel budget, and benefits package

How to apply

Send your CV and a brief cover note. Tell us why you are the right person to build our presence in Germany. For questions, contact Head of Sales Steffan Voss at: steffan@stockgroup.dk or +45 81 37 67 47

We review applications on a rolling basis — don't wait.