Best described as delivering contemporary, accessible streetwear, WOOD WOOD’s collections feature new takes on iconic silhouettes with a sports-fashion approach — staying true to the subcultural heritage of the brand. WOOD WOOD mixes high fashion, sports and streetwear tropes with elements of youth culture, art and music. Aiming to find the perfect balance between style and functionality, WOOD WOOD’s collections serve as tailored and sophisticated offerings, all the while retaining a playful graphic nature that often revolves around juxtapositions and iconography
Based in Copenhagen, Denmark, WOOD WOOD’s global mindset has allowed the label to establish multiple partnerships over the years, with each project encompassing live and digital experiences. Having engaged in over 50 collaborations, WOOD WOOD has worked with brands such as Nike, Barbour, adidas and Eastpak, as well as creatives including Peter Sutherland, Elmgreen & Dragset and Fuzi UVTPK.
Alongside an online retail space, WOOD WOOD has physical locations in Copenhagen, Aarhus, London and Berlin as well as dedicated W.W. Life tm Stores, centred around lifestyle products. Built upon the outspoken claim "Not To Be Trusted", Wood Wood has the proven ability to continuously evolve and surprise.